What is Software as a Service?

First of all, know what SaaS is. Software as a Service or SaaS is the use of applications through the use of the internet. SaaS provides connection and subscription to IT services that are built through the cloud and accessed via the internet. Through SaaS, users do not need to install and maintain software. This avoids the user from the complicated software and hardware maintenance of a traditional on-premise CRM.

SaaS applications are sometimes also called web-based software or on-demand software. Whatever you call it, SaaS applications run on the servers of the SaaS provider. In other words, the software used will be provided and managed remotely by the provider, and users will get access via the desired web browser or mobile device. The provider will manage access to the application, including security, availability, and performance.

SaaS CRM means CRM application services that run in the cloud and are accessed via the internet. This means that CRM software does not need to be stored on company servers, but is hosted and managed externally by the provider.

Key Benefits of SaaS CRM for Business

No installation and maintenance costs

The SaaS operates via a monthly subscription with no initial setup fee. Users only pay a monthly, 6 monthly, or annual fee to be able to use the CRM software. This is one of the reasons why SaaS is preferred by smaller companies and start-ups. These companies usually do not invest in CRM solutions even though they are considered important for the business. SaaS can be considered as an operational expense so it doesn't need to incur large costs like on-premises. In addition, users also do not need to incur additional costs for maintenance, such as software updates or hiring a separate IT team.

Ease of access

The SaaS model allows users to access CRM databases whenever and wherever they need them. Users only need internet access and a web browser, even via mobile devices. Hosted in the cloud and accessible via the internet, SaaS CRM is a better choice for sales teams who spend more time in the field.

Free from IT constraints

One of the main selling points of SaaS CRM is freedom from IT constraints. SaaS does not require additional maintenance costs, such as backups, updates, and security. Users do not need to buy, install, and update hardware or local servers. That is, users do not need separate IT staff to handle this. The software will be hosted by the provider, from installation, and maintenance, to adding new users to the system. It is the vendor who is responsible for ensuring the system operates as it should.

Can be developed and integrated according to needs

SaaS CRM can be integrated with other systems and develop CRM solutions according to user needs. Users can integrate it with existing software, such as ERP systems. The times have brought CRM to develop into Social CRM, which is a CRM system that is integrated with social media such as Whatsapp, Line, and Facebook.

High level of security

Data security is one of the most feared obstacles to using a cloud system. This is because maintenance is left to the vendor. SaaS vendors rely heavily on data security, therefore they usually have quite high security for data in applications.

Easy scalability

SaaS CRM can easily be scaled up, such as increasing the number of users, adding storage, or other additional services. Users do not need to change IT designs, install additional software, and so on. Simply contact the vendor and changes can be made quickly.